• العربية

Marketing Channels

Marketing Channels: A Management View

Author : Rosenbloom, Bert

Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
$105.22
  • Author:
  • Rosenbloom, Bert
  • ISBN:
  • 0538477601
  • isbn-13
  • 9780538477604
  • Publisher:
  • Cengage Learning, Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 16-07-2012
  • SKU
  • 9780538477604
  • Number of Units
  • No
  • Pages:
  • 650