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New Rules of Marketing & PR

New Rules of Marketing & PR [Paperback]

Author : Scott, David Meerman

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years - creative ad copy is no longer enough.
$22.39
  • Author:
  • Scott, David Meerman
  • ISBN:
  • 1118026985
  • isbn-13
  • 9781118026984
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 2011
  • SKU
  • 9781118026984
  • Number of Units
  • 01
  • Pages:
  • 366