Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Author : Godin, Seth (Author), Peppers, Don (Foreword by), Peppers, Don (Adapted by)
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By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.
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- Author:
- Godin, Seth (Author), Peppers, Don (Foreword by), Peppers, Don (Adapted by)
- ISBN:
- 0684856360
- isbn-13
- 9780684856360
- Publisher:
- Simon & Schuster
- Cover:
- Hardcover
- Pub. Year:
- 1999-05-06
- SKU
- 9780684856360
- Number of Units
- 01
- Pages:
- 00256