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Perspectives on Social Media Marketing

Perspectives on Social Media Marketing

Author : Miletsky, Jason

Addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. This book looks at issues such as: understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, and, how to best measure the ROI of a social media campaign.
$34.92
  • Author:
  • Miletsky, Jason
  • ISBN:
  • 1435456521
  • isbn-13
  • 9781435456525
  • Publisher:
  • Cengage Learning, Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 15-10-2010
  • SKU
  • 9781435456525
  • Number of Units
  • 01
  • Pages:
  • 304