Positioning: The Battle for Your Mind
Author : Trout, Jack
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Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
$23.13
- Author:
- Trout, Jack
- ISBN:
- 0071373586
- isbn-13
- 9780071373586
- Publisher:
- McGraw-Hill Education - Europe
- Cover:
- Paperback
- Pub. Year:
- 01-01-2001
- SKU
- 9780071373586
- Number of Units
- 01
- Pages:
- 213