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Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Positioning: The Battle for Your Mind

Author : Trout, Jack

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
$23.13
  • Author:
  • Trout, Jack
  • ISBN:
  • 0071373586
  • isbn-13
  • 9780071373586
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-01-2001
  • SKU
  • 9780071373586
  • Number of Units
  • 01
  • Pages:
  • 213