• العربية

Strategic Brand Management

Strategic Brand Management

Author : Keller, Kevin Lane

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
$115.74
  • Author:
  • Keller, Kevin Lane
  • ISBN:
  • 0273779419
  • isbn-13
  • 9780273779414
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 29-10-2012
  • SKU
  • 9780273779414
  • Number of Units
  • No
  • Pages:
  • 600