The Balanced Scorecard: Translating Strategy into Action
Author : Norton, David P.
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Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
$46.59
- Author:
- Norton, David P.
- ISBN:
- 0875846513
- isbn-13
- 9780875846514
- Publisher:
- Harvard Business School Publishing
- Cover:
- Hardback
- Pub. Year:
- 01-09-1996
- SKU
- 9780875846514
- Number of Units
- 01
- Pages:
- 336