The Idea Writers: Copywriting in a New Media and Marketing Era
Author : Iezzi, Teressa
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The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
$33.65
- Author:
- Iezzi, Teressa
- ISBN:
- 0230613888
- isbn-13
- 9780230613881
- Publisher:
- Palgrave Macmillan
- Cover:
- Paperback
- Pub. Year:
- 14-12-2010
- SKU
- 9780230613881
- Number of Units
- 01
- Pages:
- 224