The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
Author : Bly, Robert W.
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Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
$21.61
- Author:
- Bly, Robert W.
- ISBN:
- 0658020994
- isbn-13
- 9780658020995
- Publisher:
- NTC Publishing Group,U.S.
- Cover:
- Paperback
- Pub. Year:
- 30-01-2003
- SKU
- 9780658020995
- Number of Units
- No
- Pages:
- 336