The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business
Author : Capparell, Stephanie
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This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the 1940s and 1950s, who paved the way for a more inclusionary marketing plan that helped transform U.S. business and society.
$28.27
- Author:
- Capparell, Stephanie
- ISBN:
- 0743265726
- isbn-13
- 9780743265720
- Publisher:
- Simon & Schuster
- Cover:
- Paperback
- Pub. Year:
- 01-04-2008
- SKU
- 9780743265720
- Number of Units
- 01
- Pages:
- 400