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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

Author : Yohn, Denise Lee

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
$39.97
  • Author:
  • Yohn, Denise Lee
  • ISBN:
  • 111861125X
  • isbn-13
  • 9781118611258
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Hardback
  • Pub. Year:
  • 07-02-2014
  • SKU
  • 9781118611258
  • Number of Units
  • N/A
  • Pages:
  • 272